UN ANÁLISIS DE LA COMPETITIVIDAD DEL TOMATE MEXICANO EN EL MERCADO DE ESTADOS UNIDOS

United States of America (USA) is the main importer of tomatoes in the world, and it imports large quantities of Mexican tomato. The results show that a 20% annual increase in the imported quantity of Mexican tomato to the US market would be economically viable. In this simulated scenario, the Benefit/Cost Ratio (B/C R) for producers in Sinaloa, Jalisco, Sonora and Baja California would be 2.3434, 1.2886, 2.8524 and 3.5025 respectively. In other words, in the face of a 20% increase in the exported quantity, producing tomatoes destined for the US market in these states continues to be profitable. Keywords: tomato, production, profitability, export