RESPONSABILIDAD SOCIAL CORPORATIVA Y TRANSPORTE AÉREO. EXPLORANDO LA PERCEPCIÓN DE CONSUMIDORES UNIVERSITARIOS EN CHILE

Corporate social responsibility (CSR) is a strategic model that seeks to satisfy the needs of stakeholders. The aforementioned has been included in the strategic administration of various passenger air transport companies. The objective of this research is to describe the perception of university students about CSR from the perspective of consumers of air passenger transport services in the Maule region (Chile). Significant differences are found according to gender, age and location. Finally, companies must include CSR strategies that allow them to create value according to the requirements of each interest group. Keywords Corporate Social Responsibility, Air Transport, Consumer, Stakeholders, Strategic Management.