PureConnect: A Localized Social Media System to Increase Awareness and Connectedness in Environmental Justice Communities

Frequent disruptions like highway constructions are common now-a-days, often impacting environmental justice communities (communities with low socio-economic status with disproportionately high and adverse human health and environmental effects) that live nearby. Based on our interactions via focus groups with the members of four environmental justice communities impacted by a major highway construction, a common concern is a sense of uncertainty about project activities and loss of social connectedness, leading to increased stress, depression, anxiety and diminished wellbeing. This paper addresses this concern by developing a localized social media system called PureConnect with a goal to raise the level of awareness about the project and increase social connectedness among the community members. PureConnect has been designed using active engagement with four environmental justice communities affected by a major highway construction. It has been deployed in the real world among the members of the four environmental justice communities, and a detailed analysis of the data collected from this deployment as well as surveys show that PureConnect is potentially useful in improving community members’ wellbeing and the members appreciate the functionalities it provides.