Factors Influencing Continuous Intention to Use of Branded APP - The Perspectives of Gamification and Psychological Contract

In the popularity of the Internet and mobile devices, branded APP services are already very common. Many companies will develop their own branded APPs to provide related services to users. Users will download many branded apps to use, and the branded APP market will compete. Intense, find out whether there is a certain relationship between the brand and the user, and in which design environment the brand APP will make the user continue to use it. This research will explore the beneficial relationship between the enterprise and the user from the psychological contract, and the influence of the design of gamification elements on the continuous use intention of the brand APP. This research will explore the sustainability of the brand APP from the improvement of the task technology adaptation model. Use intention and add gamification, psychological contract, perceptual interactivity, perceptual benefits, and design to suit the context of brand APP use, and then explore the user's continued use intention.