Value Proposition Design with Artificial Intelligence: A Methodology for Business Model Innovation

Businesses and firms rely strongly on their capacity to articulate and innovate their value proposition. Derived from the empowerment of artificial intelligence to leverage data from the environment and its capacity to analyze language, we present an innovation methodology that encompasses machine learning techniques and the canvas value proposition. Our methodological approach focuses specifically on the operation and design of the value proposition model. This allowed us to demonstrate the feasibility of implementing text mining techniques to support business model innovation. Overall, we introduce a novel approach for managers and innovators to employ artificial intelligence to facilitate the conception of new strategic value propositions. Furthermore, we set a path to do further research on the many ways in which computer sciences through artificial intelligence will reset the way to conceive innovation within organizations.