Revolutionizing the Cannabis Industry: In the AI Era

This literature review attempts to outline the status of the cannabis industry ecosystem and its importance for the success of the entrepreneurial entities within it. As was true for an abundance of historical industries and many current ones, the cannabis industry is profoundly stigmatized. This continues to hamper its growth potential and makes it an outlier in traditional entrepreneurial ecosystems. It is believed that Artificial Intelligence (AI) may hold the key to revolutionizing the cannabis industry and reducing the impact of the stigmatization by providing it a legitimacy that it has not been afforded to date.