Enhancing Product Designing with the Help of Artificial Intelligence

In the ever-changing world of Business, making a successful product design requires quickly trying out new ideas and listening to what users think. With the integration of Artificial Intelligence (AI), the process of rapidly generating content from existing data becomes easier, accelerating the creation of innovative product concepts. To use this cutting-edge technology to build novel products a framework is essential. The paper aims to propose a novel framework that caters to a customer-centric integration of AI in Product Design. The paper goes beyond theoretical explanation, implementing the framework to iteratively design 3 diverse products. The implementation also highlights the potential opportunities and challenges of using an AI-enabled framework. Finally, the paper concludes with the critical insights obtained with the implementation of the framework.