Assessing Digital Disruptiveness in the Age of Mobile Internet: Case of Vehicle Location-Based Services

The advancement in digital identification technologies presents many opportunities for innovation. However, not any technology with superior performance turns into a successful innovation. To understand the technological potential for business innovations, this research assesses technological alternatives for electronic vehicle identification (EVI) which can play a critical role in the field of vehicle economy. RFID and infrared OBU are the most used technologies in electronic toll collection. The advance in mobile communication technologies, especially the debut of fifth-generation long term evolution (5G LTE) provide some other alternatives for EVI with potential business applications. A multiple criteria technology assessment model is developed. Using the analytic hierarchy process (AHP), the technology assessment model will be quantified by experts in both technologies and business management. The research result should be able to help companies with businesses related to vehicle economy allocate research resources to the most promising EVI technologies.