Adaptation Policies of Betawi Traditional Art Performers in Preserving ASEAN Intangible Cultural Heritage in A Digital and New Normal Era

This research explores the adaptation strategies employed by Betawi traditional art performers in Jakarta amidst the challenges posed by the COVID-19 pandemic and the transition to the "New Normal Era." Through direct observations, comprehensive literature reviews, and structured questionnaires disseminated to 211 Betawi traditional art performers, this study investigates how performers have adjusted their practices to adhere to health protocols while continuing to preserve and promote ASEAN's intangible cultural heritage. Statistical analysis, including Structural Equation Modeling (SEM), was employed to assess the relationship between performers' adaptability and various latent variables such as conformity, innovation, ritualism, retreatism, rebellion, authority (AUT), education (EDU), tools (TOOL), health protocols (HEAP), social media (SOCMED), and suitability of performance (SP). The results indicate that Betawi traditional art performers have demonstrated resilience and flexibility by leveraging digital platforms, embracing innovation, and diversifying their income sources. These adaptive strategies not only contribute to the preservation of intangible cultural heritage but also align with Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth) and 11 (Sustainable Cities and Communities). Furthermore, the study underscores the broader implications of Betawi performers' adaptability for ASEAN countries, highlighting the promotion of cultural diversity, intercultural dialogue, and economic prosperity within the region. Overall, the findings emphasize the importance of supporting and sustaining traditional art forms in the face of evolving societal challenges, ultimately enriching the cultural landscape and fostering regional solidarity within ASEAN.