A study on visual perception of traditional residential architectural decoration using eye tracking and electroencephalogram (EEG) experiments

Background: Traditional residential architecture often integrates intricate decorative patterns, vital in shaping the overall aesthetic experience. Aim: The purpose of this research is to investigate the visual perception of traditional residential architectural decorations using eye-tracking experiments, focusing on various design elements influence aesthetic appreciation. Methodology: In this study, we used eye-tracking equipment to record participants' gaze patterns and fixation lengths while they viewed images of traditional architectural decorations. 95 participants from diverse demographic backgrounds in the Leizhou Peninsula were involved in the experiments. The eye tracking data was analysed to determine how participants' visual attention varied based on the attractiveness and complexity of the decorative patterns. We examined eye movements to evaluate fixation counts, duration, and pupil dilation using electroencephalogram (EEG). Additionally, subjective feedback was collected through surveys to gauge participants' aesthetic preferences. Result and Conclusion: Findings indicate that more elaborate and visually appealing traditional decorations elicited longer fixation durations and higher levels of engagement compared to simpler designs. This study highlights the significant impact of traditional decorative patterns on visual perception and aesthetic appreciation. These findings can guide the design of modern residential products, ensuring they resonate with cultural aesthetics while enhancing the user experience.