Online content analysis between bike related attributes and review content in case of Budapest

Active tourism, in our case bicycle tourism has been a proof of health benefits as well as responsible, sustainable way of transport. As tourist move around to see sights as well as gather experiences, this is a way to be efficient and green effective. This study aims to investigate bicycle tourism in cities, especially focusing on decision making as a bicycle tourist, when it comes to online bookings system, focusing on choosing a hotel. Method: we have used the several methods to analyze the reviews and ratings of hotels on Booking and TripAdvisor. We used hotels from Budapest only, focusing on bicycle tourism within the city. We investigated if there was any demand for bike related services when it comes to booking online. Our results show that there is significant relationship between choosing a hotel and the relevance of bike related services of the accommodation; however, it might not be the primarily decision making, and also following our hypothesis, online travel agents do not offer full package for bikers.