Review of Media Advertising's Effects

To sway customer behaviour, marketers make investments across a range of media channels(CB). Every media platform has a unique composition of advertisements that engage viewers in adistinctive way. The media habits of consumers have changed as a result of digitalization. Therefore, adeeper comprehension of media platform advertisements and their effects on CB must be formed. In thispaper discuss on media advertising effects.

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Publication Details

Journal
International Journal of Information Technology and Management
Published
2024-09-03
DOI
https://doi.org/10.29070/vhcvbh68
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

Review of Media Advertising's Effects

Vishal Gaur Vishal Gaur, A. Saxena
International Journal of Information Technology and Management
Consumer Perception and Purchasing Behavior
article

Review of Media Advertising's Effects

Vishal Gaur Vishal Gaur, A. Saxena
article en

Abstract

To sway customer behaviour, marketers make investments across a range of media channels(CB). Every media platform has a unique composition of advertisements that engage viewers in adistinctive way. The media habits of consumers have changed as a result of digitalization. Therefore, adeeper comprehension of media platform advertisements and their effects on CB must be formed. In thispaper discuss on media advertising effects.

International Journal of Information Technology and ManagementVol. 17(2)
Kalinga University (IN)
Openalex Percentile: Top 79%
Consumer Perception and Purchasing Behavior
DOIOpen Access PDFOpenAlex
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Review of Media Advertising's Effects — Vishal Gaur Vishal Gaur, A. Saxena · International Journal of Information Technology and Management (2024) | TGRS Research Map | TGRS