Resilience in tourism-based SMEs driven by initiatives and strategies through share value relational capital viewed from a resource-based theory perspective

This study aims to build a conceptual model based on the role of share value relational capital, frugal innovation and ambidexterity as an effort to link the increase in the resilience of SMEs (small medium enterprises). By using a quantitative research design, a structural study methodology was adopted in this study. Overall, data from 132 tourism SMEs was collected using a questionnaire and 568 data from respondents that can be used for further analysis. The analysis uses logistic regression with dichotomous response and predictor variables on structured tables of count data, representing firm performance as a result of capital resources, physical resources and possibly innovation. To test share value relational capital, frugal innovation and ambidextirity which is outlined in the research model and the hypotheses, the authors used the structural modelling software Analysis of Moment Structure, Structural of Equation Model (AMOS SEM) to analyse 568 usable questionnaires. The results show the acceptance of all hypotheses proposed in this study, as well as the role of share value relational capital, frugal innovation and ambidextirity variables can be a bridge to leverage the resilience of SMEs. The findings in this research area show that there are three pathway strategies for increasing resilience SMEs. Share value relational capital, frugal innovation and ambidexterity are the basis of separate contributions to increase the resilience of SMEs There are several practical implications for SMEs managers who want to increase their resilience. The originality in this research is the role of share value relational capital, frugal innovation and ambidexterity in being able to bridge the influence between digital business transformation and resilience SMEs.