A Study of Advertising Influence on Sustainable Consumer Products

Advertising is a powerful marketing tool for mass sales and distribution. One method is viaadvertising marketing. It may be used to market items and services, as well as ideas. Advertisementsmay be used to boost demand for generic or branded products. Advertising adequacy is mostly decidedby how a prospective consumer reacts to and considers an advertisement. The success of advertising isdetermined by how efficiently it handles transactions. As a consequence, advertising is often employedas a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry'sChallenges. Media's Impact on Advertising, Advertising's Impact on Consumer Sustainable Buyers,Advertising's Impact on Refrigerator Buyers, Advertising's Impact on TV Buyers, Advertising's Impact onDetergent Powder Buyers.

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Publication Details

Journal
International Journal of Information Technology and Management
Published
2024-09-03
DOI
https://doi.org/10.29070/s8989176
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
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article

A Study of Advertising Influence on Sustainable Consumer Products

Hemant Singh, Varun Kumar Singh Varun Kumar Singh
International Journal of Information Technology and Management
Digital Marketing and Social Media
article

A Study of Advertising Influence on Sustainable Consumer Products

Hemant Singh, Varun Kumar Singh Varun Kumar Singh
article en

Abstract

Advertising is a powerful marketing tool for mass sales and distribution. One method is viaadvertising marketing. It may be used to market items and services, as well as ideas. Advertisementsmay be used to boost demand for generic or branded products. Advertising adequacy is mostly decidedby how a prospective consumer reacts to and considers an advertisement. The success of advertising isdetermined by how efficiently it handles transactions. As a consequence, advertising is often employedas a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry'sChallenges. Media's Impact on Advertising, Advertising's Impact on Consumer Sustainable Buyers,Advertising's Impact on Refrigerator Buyers, Advertising's Impact on TV Buyers, Advertising's Impact onDetergent Powder Buyers.

International Journal of Information Technology and ManagementVol. 16(2)
Krishna University (IN)
Industry, innovation and infrastructure
Openalex Percentile: Top 77%
Digital Marketing and Social Media
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