A Study of Advertising Influence on Sustainable Consumer Products
Advertising is a powerful marketing tool for mass sales and distribution. One method is viaadvertising marketing. It may be used to market items and services, as well as ideas. Advertisementsmay be used to boost demand for generic or branded products. Advertising adequacy is mostly decidedby how a prospective consumer reacts to and considers an advertisement. The success of advertising isdetermined by how efficiently it handles transactions. As a consequence, advertising is often employedas a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry'sChallenges. Media's Impact on Advertising, Advertising's Impact on Consumer Sustainable Buyers,Advertising's Impact on Refrigerator Buyers, Advertising's Impact on TV Buyers, Advertising's Impact onDetergent Powder Buyers.
Authors
- Hemant Singh (ORCID: https://orcid.org/0000-0003-2136-2097)
- Varun Kumar Singh Varun Kumar Singh
Institutions
- Krishna University (IN)
Publication Details
- Journal
- International Journal of Information Technology and Management
- Published
- 2024-09-03
- DOI
- https://doi.org/10.29070/s8989176
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00