Research on the Investment Value of Starbucks Based on SWOT, Financial and Valuation Methods

Even though the global economy is not optimistic, the coffee industry still maintains a growth trend. Whether Starbucks, one of the top retailer of coffee, can remain competitive in the future and bring benefits to investors is the focus of this article. This article studies the investment value of Starbucks based on SWOT, financial analysis and P/E valuation methods. After comparative analysis with similar companies, Starbucks' current investment value is still underestimated and it has good development momentum. In the fog of "insolvency", Starbucks is still deeply trusted by investors. Considerable PEG ratio and GPA shows that Starbucks currently has a relatively undervalued stock price and nice asset utilization capabilities, indicating that the company has investment value. This research not only provides a reference for investors, but also provides value for Starbucks to learn itself.