Research on the Communication Effect of Digital Collection in Museum Based on the Analysis of Review Text

Museum digital collections have become a new form of museum communication, stimulating the public's interest in and love for cultural relics, and better promoting the dissemination of culture. This paper takes China's largest digital collection selling platform - whale probe as an example, selects the digital collections that have been on the hot search list of literature and culture and blogs for at least one consecutive month in the platform, grabs the largest sample size that can be grabs with the help of Fiddler and Python to analyze it, and applies text analysis to analyze the information dissemination effect of the digital collections of museums in terms of the depth of communication. The information dissemination effect of digital collections was analyzed in terms of communication depth. It is found that external image identity, internal emotional identity and economic value identity affect the identity of the audience group from the depth of communication.