Guideline for Developing Glamping Tourism in China: A Case Study of Gansu

Background and Aim: In China, glamping is experiencing rapid growth. With its unique advantages, Gansu Province has created opportunities for the development of glamping tourism. Despite challenges such as inadequate facilities and low service standards, glamping tourism in the province holds immense potential. This study aims to analyze tourism development in Gansu Province and propose recommendations for the advancement of glamping tourism. Materials and Methods: This study employed a quantitative research approach. A questionnaire survey was conducted among 400 glampers aged 18 and above who had visited Gansu Province and stayed at ten glamping sites over the past three years. The survey covered demographic information, travel habits, motivations, and tourist satisfaction. Descriptive statistical analysis, mean, and variance analysis were conducted using SPSS to quantify the relationships between different factors. Results: The research findings indicate that Gansu's unique natural beauty and rich cultural heritage contribute to high levels of tourist satisfaction with the abundance of nature and cultural landscapes. However, significant differences in satisfaction were observed in various aspects of glamping, including the glamping site environment, shower and toilet facilities, power and drainage infrastructure, emergency medical assistance, and security assurance, suggesting the need for further improvement. Additionally, external traffic and internal route planning were identified as significant factors influencing tourist satisfaction. Conclusion: The survey results indicate that glampers have high satisfaction with natural and cultural landscapes. However, there are significant differences in satisfaction regarding the campground environment, sanitation facilities, power and drainage infrastructure, transportation, emergency medical assistance, and safety measures. Analyzing the data, the following development guidelines are derived: enriching experiences, improving facilities, enhancing safety measures, reducing costs, promoting environmental conservation, integrating cultural heritage, fostering cooperation, and establishing feedback mechanisms. These measures aim to facilitate the sustainable development of glamping, attract more visitors, and promote economic prosperity.