Unleashing the Value of Open Government Data: Examining the Influence of Platform and Task

The provision of open government data platforms (OGDP) has been increasing in the past decade. Among an increasing number of studies on OGD, few have focused on individual data-using behavior. To advance intelligent OGDP design, this study examined the effect of platform usability and task complexity on OGD-using behaviors. A 3*3 experiments were conducted on three Chinese urban OGDPs with three tasks at different complexity levels. The results showed that: (1) platform usability and task complexity have significant effect on OGD-using effectiveness; (2) platform design and OGD quality have significant effect on users’ satisfaction; (3) users’ satisfaction can lead to their reuse intention. This study does not only have practical implications for OGD development, but also provides new empirical evidence for the theories of usability, satisfaction, and task.