Research on North American Office Furniture Industry based on STEEP Analysis Technology

In this paper, STEEP analysis technology is used to analyze the North American office furniture industry. First, the scope of the study is determined through introduction and industry scope. Secondly, the value chain, concentration, growth rate, technology, globalization, etc. are analyzed to understand the overall situation of the industry. Then, the competitiveness of the industry is analyzed by Porter's five forces model. At the same time, the financial ratio is used to analyze the profitability. Then, STEEP technology is used to analyze 12 factors of the industry, including society, technology, economy, and environment, to identify the key success factors of the industry. Finally, it is concluded that the North American office furniture industry has moderate competition, certain profitability and investment opportunities. This study can provide reference for relevant enterprises to formulate development strategies.