On the Causes and Countermeasures of Professional Burnout among Administrative Staff in Normal Universities

With the increasing demand for higher education in society, administrative staff at normal universities are confronted with mounting challenges. In the context of developing new-quality productivity, college administrative personnel must not only adapt to the swift progress of technological innovation but also satisfy the new demands for efficiency and quality in the education sector. However, professional burnout, a widespread phenomenon, poses a serious threat to the mental well-being and job engagement of administrative staff in higher education, potentially leading to diminished work efficiency and a lack of creativity in management practices. This can impede the ongoing development and competitive edge of normal universities. A thorough investigation into the causes of professional burnout among administrative staff, along with the analysis and proposal of effective preventive measures, is crucial for advancing the role of universities in serving the development of new-quality productivity. By mitigating professional burnout, safeguarding the mental health of administrative staff, igniting work passion, enhancing work efficiency, and fostering innovation in management, the overall excellence of universities can be enhanced, thereby contributing positively to societal advancement and growth.