Correlation of Texture and Sensory Analysis on Film Surfaces for Implementing Emotional Design

One of the main functions of packaging is promoting the products. Competitive markets demand that products appeal more to consumers in many perspectives. Other than its original purpose, which is protection, packaging has been tasked with implementing the emotional appeal of a product through unique shapes, textures, and visual designs. Understanding emotional appeals to consumer is a potential marketing strategy so that research have been done about techniques to visualize the design and print the specific textures. Especially, paper-like films are known as eco-friendly or emotional design and they are able to protect the products from oxygen or water vapor better than papers. In this study, paper-like films, which is printed with inks to have rougher surfaces, are analysed in terms of roughness, friction, imaging and sensory evaluation of subjective softness from consumers. Also, the prediction model was established with the correlation of the measured results and sensory panel test (SPT) of consumer preferences by touch. The results showed that the prediction of subjective texture preference was contributed by 63.9% for surface roughness and 36.1% for friction profile parameters. It confirmed that surface roughness characteristics should be prioritized to improve tactile preference for paper-like films.