Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya

The inclusion of rural smallholder farmers in the export of horticultural products has two major implications: increased household income through access to a promising global market and enhanced productivity, cumulatively contributing to the growth of Gross Domestic Product (GDP) and foreign exchange. Currently, there are an estimated 2,500 smallholder farmers participating in horticultural exports South Rift of Kenya. Consequently, this study aimed to investigate the relationship between post-harvest handling practices by smallholder farmers and the growth of the horticultural export market. Quantitative data were collected using a structured questionnaire from a sample of 334 small-scale horticultural farmers, randomly selected for the study. Validity and reliability tests were conducted prior to the main study. Descriptive statistics and simple linear regression were employed to analyze the data. Post-harvest handling practices were assessed through the utilization of packaging materials, storage facilities, energy supply, hygiene, and transportation facilities. The findings indicated a statistically significant relationship between post-harvest handling practices and the growth of horticultural export markets. However, deficiencies were observed among small-scale farmers in South Rift, Kenya, in managing horticultural products after harvest. The study recommended for strategic interventions for the adoption of modern technologies in every stage of the supply chain and establishes collaborations with key stakeholders in order to minimize cost of investment per farmer and ultimately enhancing market standards compliance and competitiveness in the fruit and vegetable export market. Keywords: Post harvest, storage, packaging, Hygiene, Export, Markets

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Publication Details

Journal
Journal of Marketing and Communication
Published
2024-09-02
DOI
https://doi.org/10.53819/81018102t4289
Citations
1
Primary Topic
Agricultural Innovations and Practices
Type
article
Field-Weighted Citation Impact
1.34
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article

Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya

Philip Cheruiyot
1 citations
Journal of Marketing and Communication
Agricultural Innovations and Practices
1.34
article

Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya

Philip Cheruiyot
article en
1 citations

Abstract

The inclusion of rural smallholder farmers in the export of horticultural products has two major implications: increased household income through access to a promising global market and enhanced productivity, cumulatively contributing to the growth of Gross Domestic Product (GDP) and foreign exchange. Currently, there are an estimated 2,500 smallholder farmers participating in horticultural exports South Rift of Kenya. Consequently, this study aimed to investigate the relationship between post-harvest handling practices by smallholder farmers and the growth of the horticultural export market. Quantitative data were collected using a structured questionnaire from a sample of 334 small-scale horticultural farmers, randomly selected for the study. Validity and reliability tests were conducted prior to the main study. Descriptive statistics and simple linear regression were employed to analyze the data. Post-harvest handling practices were assessed through the utilization of packaging materials, storage facilities, energy supply, hygiene, and transportation facilities. The findings indicated a statistically significant relationship between post-harvest handling practices and the growth of horticultural export markets. However, deficiencies were observed among small-scale farmers in South Rift, Kenya, in managing horticultural products after harvest. The study recommended for strategic interventions for the adoption of modern technologies in every stage of the supply chain and establishes collaborations with key stakeholders in order to minimize cost of investment per farmer and ultimately enhancing market standards compliance and competitiveness in the fruit and vegetable export market. Keywords: Post harvest, storage, packaging, Hygiene, Export, Markets

Journal of Marketing and CommunicationVol. 7(1)
Kisii University (KE)
Openalex Percentile: Top 15%
Agricultural Innovations and Practices
1.34
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Growth of Horticultural Export Market: The implication of Post-harvest Handling Practices among Small Scale Farmers in South Rift, Kenya — Philip Cheruiyot · Journal of Marketing and Communication (2024) | TGRS Research Map | TGRS