The Balkans or South-Eastern Europe: a new conceptualization of the spatial and political image of the region (late 20<sup>th</sup> – early 2<sup>st</sup> century)

The author analyzes the process of geospatial diversification of the traditional historical and cultural Balkan region in the national discourses of a number of Balkan countries. It is based on the search for a new identity in the context of a strengthening European political orientation and the desire to minimize the existing negative image of the Balkans, associated in the European political tradition with the phenomenon of «Balkanization». The formulation of the concept of a new broader political space of South-Eastern Europe, the definition of which appeared at the beginning of the 19th century, is accompanied by the discussions in both public and academic circles in the states of the region regarding the combination of traditional cultural and historical identity traits and strengthening the political component that determines the course towards a «return to Europe» as a way out of the so-called geo-historical Balkan impasse. The search for a «geographical alternative» in the modern Balkans has acquired the character of a sharply expressed contrast between the so-called traditional historical Balkan realities and the new trend of Europeanization of this region. At the same time, the Balkan self-identification continues to be preserved in the public narrative in a number of countries, and it is adjacent to the definition of South-Eastern Europe that is increasingly gaining strength and has a wider geographical scope. It is this that allows to emphasize the historical ties of the Balkan peoples and their states with neighboring countries located in the «border zone» between the so-called classical Europe and its virtual periphery.