Commemorating Festive Performances in Popular Print in Sixteenth‐Century Italy^☆

Abstract The aim of this article is to show that the popular print sold and distributed during and after festive events, such as Carnival, had an impact on the commemoration and shaping of festive culture in early modern Italy. That is, the mass medium of print that had begun to shape European cultures, especially in Italy where Venice was one of Europe’s first major printing centres, created festive pamphlets and small books that were attractive for individuals in various cities in Northern and Central Italy. This becomes apparent not only from the sources themselves but also from the connections that exist between these sources and historical and theatrical contexts. A study of popular print related to festive events addresses the most important criticisms of festival studies, namely that festivals were primarily local affairs, which would prevent researchers from making a meaningful contribution to festive culture studies on a larger scale. This article aims to overcome this by studying a selection of affordable pamphlets and small books, presenting the Carnivalesque text La guerra di Carnovale contro la Quaresima , which was intended for large audiences.