Double-Tapping into Democracy: The Role of Instagram on Political Awareness of Students in Delhi Colleges

This research study aims to investigate the role of Instagram in shaping political awareness among college students in Delhi. With the rise of social media, Instagram has emerged as a popular platform for sharing information and opinions on various issues, including politics. However, the extent to which Instagram influences political awareness amongst college students in Delhi remains unclear. To address this, we surveyed 115 college students from various colleges in Delhi to explore their social media habits and political awareness. The study will employ a mixed-methods approach, including a survey, to explore how Instagram is used to disseminate political information and its impact on the political awareness and students engagement. Our findings suggest that Instagram has a significant influence on political awareness amongst college students in Delhi, with many respondents reporting that the platform helped them stay informed about political issues and events. Furthermore, we found that political posts on Instagram were more likely to receive engagement, suggesting that the platform can encourage political discussion and engagement among college students. Ultimately, the study seeks to contribute to the ongoing debate on the relationship between social media and democracy, particularly in the context of India's burgeoning youth population.