Study of the use of special effects in cinema

In the context of the rapid development of the audiovisual industry, the search for new tools to attract audience attention becomes a key task for any creative project. Special effects used to enhance the entertainment of an audio visual work can act as such tools. Within the framework of the research, the expediency of applying them is considered in the context of cinema. Modern trends in cinema are aimed at individualising a creative project. Therefore, it is necessary to know which special effects are advisable to use when realising a film project depending on its features. As a result, a detailed analysis of the implemented special effects has been conducted in relation to different forms of film products in order to better understand the cost of applying them in a particular film project. Variants of special effects have been formed, based not only on paired technologies, but also on more numerous relationships between the first ones. Special effects are both combined and complement each other, thus forming a more efficient filmmaking, which allows you to fully use the techniques of impressive display of visual elements. When evaluating the effectiveness of the application of special effects, the authors have introduced such indicators as output of a special effect and intensity of a special effect.