RAPE CULTURE AND RAPE MYTHS ON FACEBOOK FANPAGE OF BILLBOARD: THE CASE OF KESHA AND DR. LUKE

This study explores the dynamics of rape culture and myths surrounding sexual assault through discussions on Billboard's Facebook fanpage, focusing on the case involving Kesha and Dr. Luke. Analysis of 1000 comments across four posts revealed that over half of the comments expressed support and empathy towards Kesha, while approximately a third blamed her. Supportive comments debunked rape myths, shared personal narratives, highlighted the complexities of sexual assault, and criticized Dr. Luke. These comments advocate victims and challenge harmful attitudes, suggesting the need to broaden societal and legal definitions of rape, foster constructive dialogues, and identify and challenge systemic issues that prevent victims from speaking out. In contrast, victim-blaming comments perpetuate rape myths by accusing Kesha of false accusations and non-conformity to gender norms. This study indicates that Facebook can emerge as a platform where individuals actively combat victim blaming and slut shaming, denounce hegemonic masculinity, and advocate for victims, illustrating its potential to foster constructive dialogues and challenge entrenched beliefs about sexual assault.