THE REPRESENTATION OF THE MONG ETHNIC GROUP IN THE VIETNAMESE TV DRAMA SERIES “MÙA XUÂN Ở LẠI” (2020)

This research examines the representation of Mong ethnic group in the TV drama series “Mùa xuân ở lại” (2020) and discusses the implications of this representation for a wide-ranging social and cultural context. Employing the framework of Fairclough (2001) and Kress, G. and van Leeuwen, T. (2006), the data analysis has revealed the following findings on the Mong people in the film: (1) Mong people’s living environment is underdeveloped and insecure; (2) Mong people’s economy is agricultural-based with a heavy reliance on nature, (3) Mong people are poorly educated, (4) Mong people still preserve backward social and cultural practices, (5) Mong people play a passive role in the interethnic relationship with Kinh people. Apparently, the way that the Mong people and their life are portrayed in the film tends to perpetuate long-held stereotypes of this ethnic group in Vietnamese media.