Tabloid Dailiesas the Market Leader of the Slovak Daily Press

The paper deals with the question of when Slovak tabloids became the market leader of Slovak daily newspapers. It analyses the results of the audit of the sold circulation of the Slovak daily newspapers Nový čas and Plus JEDEN DEŇ in the period from December 2006 to December 2023 and compares them with the sold circulation of other Slovak daily newspapers involved in the audit during that period. In total, this article monitored the development of the sold circulation of seven Slovak daily newspapers, namely two tabloid newspapers Nový čas and Plus JEDEN DEŇ and five non-tabloids, namely Hospodárske noviny, Korzár, Pravda, SME and Új Szó. The comparison presented in this post is based on data from the Audit Bureau of Circulations, which is publicly available online. The aim of this study is to find out when the tabloid Plus JEDEN DEŇ ranked second as the best-selling Slovak periodical with daily periodicity, the tabloid daily Nový čas, and how this trend developed. The question of the position of the daily newspaper Plus JEDEN DEŇ as the second best-selling Slovak newspaper with daily periodicity was analyzed on two levels. In the first case, the paper focuses on the question of in which year the daily Plus JEDEN DEŇ became the second best-selling daily in terms of average monthly circulation sold. In the latter case, this article finds out in which month in which year the second highest position in the daily newspaper Plus JEDEN DEŇ sold circulation within its actual monthly circulation settled. The development of the trend of the leading position of Slovak tabloids on the Slovak daily press market is also monitored in this study on two levels, i.e. how the Plus JEDEN DEŇ ranked on the market of Slovak daily newspapers during the years 2007-2023 within the average monthly circulation sold and also how the Plus JEDEN DEŇ ranked on the market of Slovak daily newspapers during individual months in the period 2006-2023 in terms of actual monthly circulation sold. Keywords: Plus JEDEN DEŇ, print circulation, Nový čas, tabloid dailies.