Social Media Influencers and Their Impact on Society in Performing Cosmetic Procedures Among Al-Ahsa Community

This study found that social media influencers may influence the decision to undergo plastic surgery, especially among young women. Participants who followed influencers were more likely to believe that influencers had undergone plastic surgery and were more likely to be influenced by the changes shown in before-and-after pictures. These findings suggest that social media may be playing a role in increasing the demand for plastic surgery, especially among young people.