Small firm internationalization using digital platforms: an assessment and future research directions

Purpose This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms. Design/methodology/approach The paper presents a systematic literature review of the internationalization of small firms using digital platforms. It includes only empirical papers from Scopus and Web of Science databases, covering 2016 to mid-2023. Findings The study provides both (1) a descriptive analysis of the selected papers, encompassing their temporal and spatial distribution, methods, theoretical perspectives and the type of platform examined and (2) a qualitative analysis of the articles’ content in a narrative review structure, culminating in an integrated framework of key findings and suggested research questions on the role of digital platforms in small firm internationalization. Originality/value There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering possible future avenues to advance research.

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Publication Details

Journal
International Marketing Review
Published
2024-08-20
DOI
https://doi.org/10.1108/imr-10-2023-0280
Citations
21
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
11.65
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article

Small firm internationalization using digital platforms: an assessment and future research directions

Ângela da Rocha, Clarice Secches Kogut, Luiza Neves da Fonseca
21 citations
International Marketing Review
Digital Platforms and Economics
11.65
article

Small firm internationalization using digital platforms: an assessment and future research directions

Ângela da Rocha, Clarice Secches Kogut, Luiza Neves da Fonseca
article en
21 citations

Abstract

Purpose This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms. Design/methodology/approach The paper presents a systematic literature review of the internationalization of small firms using digital platforms. It includes only empirical papers from Scopus and Web of Science databases, covering 2016 to mid-2023. Findings The study provides both (1) a descriptive analysis of the selected papers, encompassing their temporal and spatial distribution, methods, theoretical perspectives and the type of platform examined and (2) a qualitative analysis of the articles’ content in a narrative review structure, culminating in an integrated framework of key findings and suggested research questions on the role of digital platforms in small firm internationalization. Originality/value There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering possible future avenues to advance research.

International Marketing ReviewVol. 41(5)
Universidade Federal do Rio de Janeiro (BR), Pontifícia Universidade Católica do Rio de Janeiro (BR), Tecnológico de Monterrey (MX)
Partnerships for the goals
Openalex Percentile: Top 2%
Digital Platforms and Economics
11.65
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