Analysis of the decision to use ShopeePay among UPN "Veteran" East Java Students

The goal of this study was to determine how lifestyle, financial literacy, and ease of use affected UPN "Veteran" East Java students' decisions to use ShopeePay. This study uses primary data processing and is quantitative in nature. Data was obtained by survey distribution using G-Form. One hundred UPN "Veteran" East Java students served as the sample, and a non-probability sampling approach was used. The data from the questionnaire will be handled using the Partial Least Square technique and the SmartPLS version 4.0 software. The results of the study show that financial literacy has little bearing on ShopeePay usage. Meanwhile, lifestyle has an impact on ShopeePay usage. Additionally, ShopeePay's ease of use encourages users to use it.

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Publication Details

Journal
World Journal of Advanced Research and Reviews
Published
2024-08-30
DOI
https://doi.org/10.30574/wjarr.2024.23.2.2564
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Analysis of the decision to use ShopeePay among UPN "Veteran" East Java Students

Dhani Ichsanuddin Nur, Febri Lestari
World Journal of Advanced Research and Reviews
SMEs Development and Digital Marketing
article

Analysis of the decision to use ShopeePay among UPN "Veteran" East Java Students

Dhani Ichsanuddin Nur, Febri Lestari
article en

Abstract

The goal of this study was to determine how lifestyle, financial literacy, and ease of use affected UPN "Veteran" East Java students' decisions to use ShopeePay. This study uses primary data processing and is quantitative in nature. Data was obtained by survey distribution using G-Form. One hundred UPN "Veteran" East Java students served as the sample, and a non-probability sampling approach was used. The data from the questionnaire will be handled using the Partial Least Square technique and the SmartPLS version 4.0 software. The results of the study show that financial literacy has little bearing on ShopeePay usage. Meanwhile, lifestyle has an impact on ShopeePay usage. Additionally, ShopeePay's ease of use encourages users to use it.

World Journal of Advanced Research and ReviewsVol. 23(2)
University of Pembangunan Nasional Veteran Jawa Timur (ID)
Quality Education
Openalex Percentile: Top 73%
SMEs Development and Digital Marketing
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