Research on Benefit Evaluation and Optimization Strategy of Rural Ecological Products Value Realization

As the cornerstone of human existence and progress, ecological products indispensably support the sustainable development of society. In order to deeply discuss the benefits and achievements of eco-product value realization in various regions, this paper sorts out the research status of the evaluation system and method of rural eco-product value realization in Pukou District, and constructs an evaluation system of eco-product value realization benefit including 11 indicators of three subsystems: ecological benefit, economic benefit and social benefit. Using entropy weight method to measure the value realization benefit of rural ecological products. The results show that: (1) the overall development level of Pukou District is relatively high, and the work of promoting the realization of the value of rural ecological products is in good condition, and the overall development is in the growth stage; (2) From 2017 to 2022, the comprehensive benefits of ecological products in Pukou District have been steadily improved, and the comprehensive benefits have increased from 0.385 to 0.642; (3) Ecological benefits increased significantly, followed by economic benefits, and social benefits increased in a downward trend.