Green-Hotel Practices Towards Purchase Intention Among Tourists Visiting Kuala Lumpur, Malaysia

Although some customers may voice their concerns about the environment, this does not guarantee that they would really buy things that are favourable to the environment. Situational elements that can operate as roadblocks and keep customers from completing their pro-environmental goals include cost, accessibility, and convenience. In a similar vein, differences may exist between people’s stated values and their actual actions. This study intends to look at how visitors’ intentions to buy in Kuala Lumpur, Malaysia, are influenced by green-hotel policies. There are 84 respondents who have taken part in the study, and the responses have been gathered online using Google Form. Through a thorough analysis of literature and empirical data, the paper aims to offer important insights into the growing significance of environmental elements in the hospitality industry and its implications on tourist purchase intention.