Customer Intention on The Usage of Online Food Delivery Application in Klang Valley, Malaysia

Online food delivery applications (OFDA) allow customers to purchase meals online and delivered to their doors. These services have grown rapidly in Malaysia, aligning with consumer demands. This study aims to determine factors influencing customer intention to use OFDAs in Klang Valley, examine the relationships between social influence, price-saving orientation, information quality, and time-saving orientation, and identify the most popular OFDAs among customers. An online survey was distributed via Google Forms to 384 residents of Klang Valley, including Putrajaya, Kuala Lumpur, Gombak, Hulu Langat, Petaling Jaya, Klang, and Sepang. Respondents ranged from 18 to 55 years and above, with the survey targeting both experienced users and potential new users of OFDAs. Data analyses were conducted using SPSS, including descriptive, correlation, and regression analyses. The results showed that all variables (social influence, information quality, price-saving orientation, and time-saving orientation) were statistically significant and positively correlated. Information quality emerged as the most influential factor, providing accurate information on food, charges, and delivery times. The findings of this research can help food service and restaurant owners improve their operations and remain competitive by understanding the key factors that drive customer intentions to use OFDAs in Klang Valley.