The Role of QR Code Applications in Enhancing Customer Satisfaction at Restaurants: A Conceptual Study

This paper aims to analyse the application of QR codes in enhancing customer satisfaction within the restaurant industry. Specifically, the study identifies the impact of QR code usage on customer satisfaction by reviewing existing literature. Data is gathered by reviewing journals, articles, and research studies using argumentative techniques. In today's world, characterized by a shift towards contactless interactions, the restaurant industry has embraced QR codes for seamless, contactless payments and operations. This study addresses the need for a deeper understanding of QR code applications by determining three critical elements: usefulness, acceptability, and feasibility. The findings are expected to guide industry professionals and researchers in identifying the most effective QR code implementations, thereby enhancing customer satisfaction. Through this exploration, the study contributes to bridging the knowledge gap and fostering improved practices in the restaurant industry, ultimately promoting the wide-spread adoption of QR codes as a valuable tool for customer engagement and satisfaction. However, this study profound a limitation with the suggested model leading from limited participant perspectives and experiences. This restricts the ability to form a comprehensive and solid view, potentially affecting the study's findings. Future research should involve a more diverse group of participants with varied experiences to enhance the understanding and application of the model.