Sociocultural code of the health sphere: typology, variability, possibility of impact

Introduction. In the formation of individual approaches to the treatment of diseases, taking into account the characteristics of each patient, the main attention is paid to the characteristics of the human genome and other biomarkers. At the same time, the individual culture of health, the worldview characteristics of patients, as a rule, are not taken into account, which determines the need for further development of the concept of the socio-cultural code of health and determination of the potential for its application. Materials and methods. Critical analysis of domestic and foreign literature, development of a conceptual approach that makes it possible to study the specifics of the attitude of representatives of various social communities to the sphere of health and the possibility of influencing it. Results. The sociocultural code of health is one of the subsystems of the sociocultural code as a whole. The complexity of the social organization makes it possible to single out the levels of the cultural code in accordance with the scale of the social community under consideration: national, ethnic, and corporate socio-cultural code of health. The variability of the socio-cultural code is largely due to the nature of the information space in which social communities are located. The study of indicators of the socio-cultural code by the methods of sociology allows obtaining qualitative and quantitative data characterizing the attitude of society towards the sphere of health. Research limitations. The study is limited by insufficient understanding of the nature of memory and the peculiarities of storing information in it, which limits the possibilities of studying the sociocultural code of the health sector. Conclusion. Taking into account not only predispositions to certain diseases due to the genetic code, but cultural attitudes towards health, prevention and treatment of diseases determined by the socio-cultural code of health, can improve both the quality of treatment and the effectiveness of preventive measures. Emphasis on ethnic, corporate, and occupational cultural characteristics of citizens provides the gain in the effectiveness of educational activities aimed at magnifying the value of health, personal responsibility for it, and raising public awareness about a healthy lifestyle, prevention measures and methods of treatment (as far as possible without resorting to specialists).