Explainable profit-driven hotel booking cancellation prediction based on heterogeneous stacking-based ensemble classification

• Hotel booking cancellation prediction (HBCP) serves capacity and retention management. • IPHSEC is a novel ensemble classifier for profit-driven HBCP. • Our framework focuses on profitability and explainability. • IPHSEC outperforms other models in profit and reveals valuable insights. The goal of hotel booking cancellation prediction in the hospitality industry is to identify potential cancellations from a large customer base and improve the efficiency of customer retention and capacity management efforts. Whilst prior research has shown that the predictive performance of hotel booking cancellation prediction can be further enhanced by integrating multiple classifiers, the explainability of such models is limited due to low interpretability and limited alignment with company goals. To address this limitation, we propose a novel heterogeneous linear stacking ensemble classifier for profit-driven hotel booking cancellation prediction. It enhances classifier explainability by (1) making models more accountable by axing model training towards profitability and (2) complementing models by global post-hoc model interpretation strategies. Through experiments based on real-world datasets, our proposed classification framework is demonstrated to lead to greater profits than other profit-oriented predictive models. Moreover, an in-depth interpretability analysis demonstrates the framework's ability to identify critical factors significantly impacting hotel cancellations, providing valuable insights for retention campaigns.

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Publication Details

Journal
European Journal of Operational Research
Published
2024-08-31
DOI
https://doi.org/10.1016/j.ejor.2024.08.026
Citations
19
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
8.34

Funders

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article

Explainable profit-driven hotel booking cancellation prediction based on heterogeneous stacking-based ensemble classification

Koen W. De Bock, Zhenkun Liu, Lifang Zhang
19 citations
European Journal of Operational Research
Customer churn and segmentation
8.34
article

Explainable profit-driven hotel booking cancellation prediction based on heterogeneous stacking-based ensemble classification

Koen W. De Bock, Zhenkun Liu, Lifang Zhang
article en
19 citations

Abstract

• Hotel booking cancellation prediction (HBCP) serves capacity and retention management. • IPHSEC is a novel ensemble classifier for profit-driven HBCP. • Our framework focuses on profitability and explainability. • IPHSEC outperforms other models in profit and reveals valuable insights. The goal of hotel booking cancellation prediction in the hospitality industry is to identify potential cancellations from a large customer base and improve the efficiency of customer retention and capacity management efforts. Whilst prior research has shown that the predictive performance of hotel booking cancellation prediction can be further enhanced by integrating multiple classifiers, the explainability of such models is limited due to low interpretability and limited alignment with company goals. To address this limitation, we propose a novel heterogeneous linear stacking ensemble classifier for profit-driven hotel booking cancellation prediction. It enhances classifier explainability by (1) making models more accountable by axing model training towards profitability and (2) complementing models by global post-hoc model interpretation strategies. Through experiments based on real-world datasets, our proposed classification framework is demonstrated to lead to greater profits than other profit-oriented predictive models. Moreover, an in-depth interpretability analysis demonstrates the framework's ability to identify critical factors significantly impacting hotel cancellations, providing valuable insights for retention campaigns.

European Journal of Operational ResearchVol. 321(1)
Nanjing University of Finance and Economics (CN), Audencia Business School (FR), Nanjing University of Posts and Telecommunications (CN)
Nanjing University of Posts and Telecommunications
Decent work and economic growth
Openalex Percentile: Top 2%
Customer churn and segmentation
8.34
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