Adopting sustainable manufacturing practices: the relationship between environmental performance and corporate reputation

Purpose This study aims to investigate how the adoption of sustainable manufacturing practices by companies can positively impact their reputation and environmental performance. Additionally, it aims to explore the specific relationships between these factors within the unique context of manufacturing companies in Tunisia. Design/methodology/approach The research uses an online questionnaire survey methodology targeted at manufacturing companies in Tunisia. This approach provides detailed insights into the current landscape of sustainable manufacturing practices within the region. Findings The study underscores the increasing significance of sustainable manufacturing practices for companies striving to align with environmental sustainability while meeting stakeholder expectations. It reveals that embracing these practices can indeed yield favorable impacts on both a company’s environmental performance and its overall reputation. Research limitations/implications While the study sheds light on the relationships between sustainable practices, environmental performance and reputation, it acknowledges certain limitations. These limitations might include the scope of the survey, potential biases in responses or constraints within the Tunisian manufacturing context, impacting the generalizability of findings. Originality/value This research holds unique value by offering insights into the complex interplay between sustainable manufacturing practices, environmental performance and corporate reputation in a developing country context like Tunisia. The study contributes to a deeper understanding of these dynamics, benefiting both academia and industry practitioners interested in fostering sustainability within the manufacturing sector.