Publicističko-izdavački zavod „Jugoslavija“ i jugoslovenska propaganda u inostranstvu (1956–1962)

The article presents and analyzes the Publishing House “Yugoslavia”, which operated from 1956 to 1962, and was primarily responsible for foreign propaganda and the promotion of social­ist Yugoslavia around the world. Placed within the context of the global Cold War, the article provides an in-depth insight into the institution itself, its functioning, personnel policies, content, and main publications, while also revealing the entire system of Yugo­slav propaganda abroad. The research is primarily based on nu­merous unpublished archival materials, which clearly indicate the significant role of the Publishing House “Yugoslavia” in promoting the country in the late 1950s and early 1960s.