A Study on the Effect of Situational Self-awareness of College Students on Entrepreneurial Intention

Entrepreneurship is the first start of an innovative enterprise and plays a key role in developing countries and communities.The state, local governments, and university start-up support organizations provide various support such as start-up education, start-up clubs, start-up camps, and start-up idea contests to encourage university students to start a business.Since entrepreneurial intention is regarded as the first step in entrepreneurial behavior, the intention-based model has received much attention from scholars in entrepreneurship research.This study aims to determine how college students' situational self-awareness affects their entrepreneurial intentions.Selfawareness theory is an important research topic in psychology, but it isn't easy to find studies applied to entrepreneurship.Situational self-awareness is a situational concept that notes that the flow of an individual's awareness moves inward or outward.As a sub-factor of self-awareness, it is divided into private, public, and environmental self-awareness.People with strong private self-awareness focus on their inner feelings and thoughts.On the other hand, people with strong public self-awareness focus on how others see them.People with strong environmental self-awareness tend to focus their thoughts and feelings on the external environment.This study confirmed the effect of environmental and private self-awareness of college students on their entrepreneurial intentions.