A Case Study on the Application of Beauty Industry Media Marketing Expert Training: Focusing on regional and industry-tailored job creation support projects

This study aims to improve the local employment environment and secure excellent talent by developing an education program that reflects regional characteristics and enhances satisfaction, based on the results of the ‘2023 Beauty Industry Media Marketing Expert Training’ project conducted by the Ministry of Employment and Labor. The necessity of the training was found to be 100%, and the validity of the education program was confirmed. The satisfaction survey conducted after the application of the program indicated very high satisfaction levels regarding the instructors’ expertise, the education program, and the lecture content, with the highest satisfaction reported in the understanding and practical training of social platform-based media marketing. Through this project, excellent professionals in beauty industry media marketing have been trained in the region, and the development of an education program reflecting the beauty industry and media marketing has resulted in a very high satisfaction rate, achieving a 100% success rate in employment and entrepreneurship. Future research is needed to verify the sustainability of the educational effects by continuously updating the education program and analyzing employment retention rates and job satisfaction.