Adaptation of Dream of the Red Chamber in the Age Ofmass Media: A Study on the Transformation of Animationand the Sustainable Development of Cultural Inheritance

Context: In recent years, animation has become an important vehicle for adapting literary works with its unique artistic charm and wide audience base. Given the classic status and influence of Dream of the Red Chamber, it is both necessary and feasible to adapt it into an animated film. Such an adaptation will transcend the limitations of traditional media, showcase the artistic charm of the work, attract young audiences, expand communication channels, and contribute to the sustainable development of cultural heritage by linking traditions with contemporary cultural values. Objective: The main aim of this study is to delve into the phenomenon of animated adaptations of The Dream of the Red Chamber, highlighting its importance in disseminating the classic work, and investigating its potential contribution to realizing sustainable cultural heritage development as a bridge between traditions and innovations. Method: This study adopts the literature review method and case study method to review the history and current situation of the film and television adaptation of Dream of the Red Chamber, and analyses the characteristics and difficulties in the process of adaptation, as well as the communication effect of the animation adaptation on the original text. Results: The study reveals how animation has injected new vitality into this classic literary work and effectively attracted young audience groups. It also highlights how the new media platform can broaden the communication channels of the anime adaptation, thus promoting the cross-cultural communication of Dream of the Red Chamber. Contribution: This study not only highlights the important role of animation adaptation in the inheritance of Chinese culture but also provides theoretical support for the integration and development of the animation industry and classic literature.