DO TRUST AND CUSTOMER INTIMACY AFFECT CUSTOMER LOYALTY?
This study aims to identify factors influencing customer loyalty in Islamic Banking customers. One hundred seventy respondents filled out the questionnaire online. The sample collection techniques were purposive sampling and the Structure Equation Model (SEM). The results indicated that customer trust and intimacy positively affect customer loyalty.
Authors
- Wahyuni Rusliyana Sari (ORCID: https://orcid.org/0000-0003-1685-3676)
- Agung Farasky
- Luki Adiati Pratomo (ORCID: https://orcid.org/0000-0003-3490-4027)
Institutions
- Universitas Trisakti (ID)
Publication Details
- Journal
- Jurnal Ekonomi Trisakti
- Published
- 2024-08-30
- DOI
- https://doi.org/10.25105/v4i2.21154
- Primary Topic
- Islamic Finance and Banking Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00