The Mechanism of Activation of Investment Potential in the Post-Conflict Period of Development of the Tourism Industry

The article substantiates the mechanism of activation of the investment potential in the post-conflict period of the development of the tourism industry. The methodological basis of the foresight and its horizons in the model of forecasting the investment attractiveness of tourist destinations in regional systems in the conditions of the geo-economic environment of the development of the tourism industry of the country-recipient are presented. This method has been implemented to minimize the “local crisis” of tourist and recreational places of rest, formed according to the cluster approach of the service sector. The share of the tourism industry in the structure of the gross domestic product (GDP) structure of the European countries-donors of the investment potential for the development of regional systems of Ukraine was determined. The group of countries of the world that have introduced public-private partnership (PPP) to generate investment potential in the development of the tourism industry is presented. The functional features of the PPP institute are highlighted in terms of generating investment potential for the development of the tourism industry. The forecast distribution of PPP contracts is analysed under the condition of using investment flows of European countries-donors between the spheres of the economy of Ukraine, as well as tourist flows in the immediate post-war period. The index of the investment potential of the development of the tourism industry of Ukraine was determined based on a set of indicators of providing regional systems with investment, labour resources and fixed capital. The types of clusters of tourist destinations in the regional systems of Ukraine have been changed with international cooperation with European countries-donors – generators of investment potential for the development of the country-recipient in the long term.