Fostering Trust in Public Health Messaging: Tailoring Communication for Rural Parents
For successful health promotion for rural-living parents, messengers must be recognized as "competent" to provide pediatric health advice and to avoid blanket recommendations that may undermine parents' experience and feelings of being "understood" and affect perceptions of trustworthiness.
Authors
- Sijia Yang (ORCID: https://orcid.org/0000-0003-4209-9881)
- E. Henning (ORCID: https://orcid.org/0009-0006-7479-0238)
- Emily Latham
- Lynne M Cotter (ORCID: https://orcid.org/0009-0008-7698-9448)
- Susan Racine Passmore (ORCID: https://orcid.org/0000-0003-1080-2392)
- Daniel J. Schultz (ORCID: https://orcid.org/0000-0001-7330-8370)
- Malia Jones (ORCID: https://orcid.org/0000-0002-8198-0826)
- Mahima Bhattar (ORCID: https://orcid.org/0009-0009-8200-6900)
Institutions
- University of Wisconsin–Madison (US)
- University of Wisconsin–Extension (US)
Publication Details
- Journal
- American Journal of Health Promotion
- Published
- 2024-08-30
- DOI
- https://doi.org/10.1177/08901171241278886
- Citations
- 5
- Primary Topic
- Child Development and Digital Technology
- Type
- article
- Field-Weighted Citation Impact
- 10.48
Funders
- Institute for Clinical and Translational Research, University of Wisconsin, Madison