Which Factors Affect the Visual Preference and User Experience: A Case Study of the Mulan River Greenway in Putian City, China

Greenways are an important component of urban green infrastructure. User experiences and visual preferences are highly related to human well-being. The influencing factors of user experience and the relationship between environmental attributes with visual preference were explored by using the analytic hierarchy process method and questionnaire experiments. In this study, the analytic hierarchy process was conducted to construct the users’ experience evaluation system, and three methods were used to reveal the influencing factors of the users’ experience in the Mulan River greenway, China. The connection between visual perception and environmental attributes was also identified. The results show that the site leveling, plant landscape aesthetics, and air quality are the main factors affecting user experience. The most significant factor influencing visual preference is the green view index. The green view index can promote visual preference within 60%. Various environmental features contribute to visual preference, providing quantitative support for enhancing landscape quality. This research reveals the factors of visual preference that contribute to forming scientific recommendations for the management and quality improvement of the Mulan River greenway.