Innovating the Moroccan Social and Solidarity Economy: Sustainable Solutions for the Craft Sector

Innovation is a critical concept that warrants a comprehensive examination. This article aims to elucidate the role of innovation within the social and solidarity economy sector in Morocco. To achieve this, a survey was conducted to identify areas where innovation could be implemented, utilizing a sample of 285 companies. Subsequently, a proposal for an innovative tool was developed to address the identified challenges, specifically within the ceramic industry. The findings indicate that the predominant issue is the chipping of raw materials with a rate of 50%. Furthermore, the proposed tool facilitates the conservation of raw materials for future utilization and enhances the organization of the sector. This is exemplified by a case study involving the decoration of a 10 m2 area, which demonstrates a potential recovery of 10 red shapes, 80 black shapes, and 50 white shapes of raw material. Consequently, the implementation of this solution may lead to certain implications, particularly concerning behavioral and coordination challenges that the company must adeptly manage.