THE INFLUENCE OF TRUST, CONVENIENCE AND KNOWLEDGE ON COMMUNITY INTEREST IN USING SHARIA PEER TO PEER LENDING SERVICES

The purpose of study This is for known influence trust, ease and knowledge to interest public in use Sharia peer to peer lending services. The method used is a correlational quantitative method with several research stages which include distributing questionnaires, data collection and data analysis. The questionnaire was tested using validity test, reality test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, F test, determination test (R2), and t test. The results of this research show that the trust variable has a positive and significant effect on people's interest in using sharia peer to peer lending services. The convenience variable has a positive and significant effect on people's interest in using sharia peer to peer lending services. The knowledge variable has a positive and significant effect on people's interest in using sharia peer to peer lending services.