THE INFLUENCE OF PROJECT QUALITY, RETURNS AND TRUST ON COMMUNITY DECISIONS TO GIVE FUNDING TO PT. EXPERIENCE SHARIA FINTECH

The aim of this research is to determine the influence of project quality, return and trust on the community's decision to provide funding to PT. Experience Fintech Sharia. This research uses a quantitative approach using multiple linear regression methods. The population of this research are individuals or communities who have contributed funds to PT. Experience Fintek Sharia, and the sampling technique is random sampling using the Slovin formula involving 100 respondents. Data collection was carried out through a questionnaire survey, to analyze data in this context using SPSS software which includes validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, F test, coefficient of determination test (Adjusted R 2), and t test. The research results show that simultaneously the variables of project quality, return and trust together have a positive influence on the community's decision to provide funding to PT. Experience Fintech Sharia. Partially, the project quality variable has a positive and significant effect on the community's decision to provide funding to PT. Experience Fintek Sharia, and the return variable partially has a positive and significant effect on the community's decision to provide funding to PT. Natural Fintek Sharia, as well as the trust variable partially have a positive and significant effect on the community's decision to provide funding to PT. Experience Fintech Sharia. So this research contributes to the development of the TPB theory (Theory of Planned Behavior) which is a modification of the TRA (Theory of Reasoned Action). This specifically aims to increase understanding of the factors that influence individual preferences for providing funding on sharia fintech lending platforms, with a focus on aspects such as project quality, returns and trust, which can increase public awareness regarding funding participation on fintech platforms. sharia lending